Bumble announced Bee, the company's own AI model, during its Q4 2025 earnings call on March 12. Bee powers a new experience called "Dates" that replaces binary swiping with compatibility-driven matching based on deeper user profiling.

How Bee Works

Users start with a private onboarding conversation with Bee, disclosing values, relationship goals, communication style, lifestyle, and dating intentions. None of this information surfaces on a public profile. Based on the conversation, Bee identifies a highly compatible match and notifies both users with an explanation of why they'd connect well — if interest is mutual, the pairing moves to chat.

The feature is currently in internal pilot and entering beta soon. CEO Whitney Wolfe Herd told investors it reflects a full infrastructure overhaul of Bumble's AI stack built over recent years.

Ditching the Swipe

Bumble is planning to experiment with removing the swipe mechanism entirely in select markets. The company is also introducing "chapter-based" profiles, where users can connect over specific parts of their life story rather than a static photo grid — feeding richer data into Bee's matching algorithms.

Bumble beat Q4 expectations and shares jumped over 21% on the earnings and AI news. The company framed Bee as its answer to widespread dating app fatigue among Gen Z users.

Down the line, Bee is expected to expand beyond matching — with features like AI-generated date suggestions and anonymous feedback from past matches in development.