Adobe launched Firefly Custom Models into public beta on March 19, opening a feature previously limited to enterprise customers to any creator with a Firefly account. The core idea: upload a set of your own images, and Firefly trains a private AI model that reflects your specific visual style.

Train on Your Style, Generate at Scale

The feature is optimized for three types of creative work: illustration styles (stroke weight, fills, color consistency), character design (keeping the same character recognizable across scenes), and photographic styles (repeating a distinct lighting or compositional look across many images).

Trained models are private by default and reusable across projects and campaigns — Adobe's pitch to studios and brands that need consistent visual output at volume without starting from scratch each time.

30+ Models, One Environment

Alongside Custom Models, Firefly now bundles access to more than 30 third-party AI models including Google's Nano Banana 2 and Veo 3.1, Runway Gen-4.5, Kling 2.5 Turbo, and Adobe's own Firefly Image Model 5 (now generally available). Adobe frames Firefly as the only place to generate with one model, refine with another, and continue editing in professional tools — all in a single workflow.

New Tools and Project Moonlight

Adobe also introduced Quick Cut, which converts raw footage into a structured first edit in minutes. Separately, Project Moonlight — a conversational AI agent that automates steps across Adobe apps — moved from announcement to private beta. Users describe what they want in a chat interface and agents begin executing.

Custom Models are now available at firefly.adobe.com. Adobe says it is currently offering unlimited generations across its model lineup while in beta.