OpenAI is building a desktop "superapp" that combines three of its major products — the ChatGPT interface, the Codex AI coding assistant, and the Atlas AI-powered browser — into a single unified application, according to a Wall Street Journal report citing an internal memo.

The consolidation is being led by Fidji Simo, OpenAI's CEO of Applications. In the memo, Simo described product fragmentation as something that "has been slowing us down and making it harder to hit the quality bar we want." Greg Brockman, OpenAI's president, will help oversee the product revamp and related organizational changes.

The new superapp will center on agentic AI capabilities — autonomous actions on behalf of users, like coding, data analysis, and complex research tasks. This positions the product directly against competitors like Anthropic's Claude Code, which has seen a sharp surge in user adoption in recent months.

The move signals a deliberate shift away from OpenAI's expansive 2025 strategy. Last year the company launched a wave of new products: Sora (video generation), Atlas (the AI browser), a hardware device in partnership with Jony Ive's studio, and e-commerce features for ChatGPT. Simo told employees earlier this month: "We cannot miss this moment because we are distracted by side quests."

Notably, the mobile version of ChatGPT is not changing — the superapp initiative is desktop-focused.

The internal memo follows a broader "phase of refocus" inside OpenAI, with leadership actively reviewing which efforts to deprioritize. OpenAI did not comment on the report.