Prompted Discovery

YouTube is rolling out a new discovery feature that lets viewers create a custom home-page feed from a text prompt. The company describes it as a way to shape recommendations around more specific interests than a standard search box or fixed topic chip can capture.

The feature appears as a "Your custom feed" chip at the top of the Home page. Viewers can enter a prompt or choose a suggested one, and YouTube then generates a feed that refreshes over time. The prompt can be edited later from the text box at the top of the custom feed, letting users narrow or redirect the recommendations without starting from a normal search results page.

YouTube says the rollout is currently for signed-in viewers in the United States using English on the mobile app or desktop. Search history and watch history need to be turned on for the chip to appear. The company is also collecting feedback through a three-dot menu on the chip when the generated feed misses the intended prompt.

The change is another sign that large video platforms are moving AI deeper into discovery, not only creation. Instead of asking users to search by keyword, YouTube is testing whether a conversational prompt can become a persistent, editable recommendation surface.