Meta has introduced Muse Image, a new image generation model from Meta Superintelligence Labs, and made it available through Meta AI. The release gives Meta a first-party image model for consumer creation tools rather than relying only on partner integrations or older generation features.

The company says Muse Image can create new visuals, edit uploaded photos, blend multiple visual references, and help users refine outputs through conversational follow-up. Meta is positioning it as a creative layer inside existing apps: the model powers more than 30 AI effects for Instagram Stories and image generation in WhatsApp chats with Meta AI, with availability starting in limited countries.

The launch also brings a more social approach to image generation. In the Meta AI app, users can @ mention Instagram accounts so public photos from those profiles can be used as visual context. Meta says people can control whether their content can be tagged for AI creation through a setting.

For Meta, the bigger signal is distribution. Muse Image is not a developer API launch; it is being folded into products used by billions of people, with Facebook, Messenger, additional Instagram and WhatsApp surfaces, and Advantage+ creative support planned next. Meta also says Muse Video is in development, suggesting this is the first step in a broader push to rebuild its generative media stack around the Muse model family.