Netflix said roughly 300 titles on its platform used generative AI, marking one of the clearest disclosures yet of how widely the technology is moving into mainstream streaming production.

The company described the usage in its second-quarter reporting, with most of the work happening in post-production rather than replacing entire productions. Reported examples include The American Experiment, Glory, and Brasil 70: A Saga do Tri, where AI tools helped create complex sequences such as larger crowds, historical battle shots, and worldbuilding establishing scenes.

On Netflix's investor call, co-CEO Ted Sarandos said The American Experiment includes 17 minutes of AI-enhanced footage. He said those shots were produced twice as fast and at half the cost of previous options, and argued some productions would otherwise have skipped comparable scenes because of budget and schedule limits.

The disclosure is notable because Netflix is now discussing generative AI as a regular production tool, not just an experiment. The company has also been expanding related efforts, including AI-assisted animation and voice work, while facing continued scrutiny from creators over how studio use of AI affects labor, consent, and creative control.

For viewers and production teams, the important signal is not that Netflix made an AI title from scratch. It is that AI-assisted shots are becoming a normalized part of the post-production pipeline at streaming scale.