Broadridge's first Tokenization Pulse survey gives a fresh, concrete read on how far tokenized-asset planning has moved inside traditional finance.

The company said 84% of surveyed firms view tokenization as strategically important to their organization, while 68% expect it to partially reshape financial markets over the next three to five years. The survey covered 200 senior decision-makers across wealth management, asset management, capital markets and digital-asset firms in the U.S. and Canada.

The useful signal is not that tokenization has already become a mainstream settlement layer. It is that firms are budgeting and planning around a hybrid market, where digital and traditional assets coexist rather than one replacing the other overnight. Broadridge said nearly one-third of respondents plan to increase tokenization investment by 26% to 50% or more over the next two years.

That still leaves hard implementation questions. Broadridge's broader tokenized-markets work points to the need for shared infrastructure, governance, liquidity, service providers and trusted participants before tokenization can scale beyond individual products. CoinDesk also noted that regulatory uncertainty and operational integration remain key obstacles for firms trying to move from pilots into production systems.

The conservative read is that the survey is a demand-side marker, not proof of adoption. But it is specific enough to matter: tokenized assets are becoming a board-level infrastructure topic for banks, asset managers and market operators, even as the production market is still being built.